10.2007 - Digital Arts Magazine, Magazyn Digital Art2007
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Digital
A
rts
welcome
EDITORIAL
Group editor Matthew Bath
Editor Lynn Wright
Deputy editor Neil Bennett
Art editor Chris Hodgson
ADVERTISING
Advertising manager Matthew Bennett
Classified sales executive Ben Hakki
Contact Digital Arts advertising on 020 7071 3682
MARKETING
CD editor Richard Clooke
Group marketing manager Nikki Causer
Subscriptions manager Tom Drummond
One thing that has come up time and again in our
conversations with designers, is that design isn’t
actually about design. It isn’t even wholly about
creativity, style, skill or innovation. For the consumers and
clients of the work you create, the main part of what you
do – and what they see – is the idea. Because without an
idea, design is simply art.
Design, as opposed to art, is the lubricant that helps
spread your idea. It can be extremely well executed, it can
use every feature found in your creative weapon of choice,
it can be broadcast across a range of media. But, the idea
is what forms the heart of any design.
But nailing down an idea can be tough. Before a
morning caffeine fix, they’re as slippery as eels, and even
afterwards chasing that eureka moment can be hard. This
issue, we tackle ideas head on. How do you find inspiration,
how do you successfully brainstorm, and how do other
designers create ideas? You can read more – and hopefully
get your creative cogs whirring – on
If you need more inspiration, then our exploration of
some of the best design books you should have in the
studio could prove inspirational. Turn to
to read
more. We’ve also got a huge collection of great work from
our readers on
while this month’s masterclasses
show how to create gritty T-shirt designs, Web 2.0-style
graphics, and how to colour-correct digital video footage.
And once you have the stirrings of a creative spark,
our collection of vital client-handling tips will ensure that
your ideas, work and business practices keep clients happy
and coming back for more. Keep them sweet on
PRODUCTION
Head of production Richard Bailey
Ad production assistant Matthew Lane
PUBLISHING
Publishing director Mustafa Mustafa
Managing director Kit Gould
CONTRIBUTORS
Sean Ashcroft, Michael Burns, Joanne Carter, Simon Danaher,
Simon Eccles, Alan Stafford, Jason Walsh, Martyn Williams
TYPEFACES
Neutraliser,
Neo Tech,
Palatino
, Titling Gothic
PRODUCTION SERVICES /
DIGITAL STOCK PHOTOGRAPHY
Printed by St Ives (Roche) / Stock photography from Getty Images,
plus additional images from Digital Vision
TECHNOLOGY
Apple G5 and Dell 670 workstations, Adobe Photoshop CS, Adobe
InDesign CS, QuarkXPress 7, Adobe Acrobat CS, Pepto-Bismol
SUBSCRIPTIONS
Call the Subscription Hotline on 01858 438 867
13 issues for £49.99
(
UK) £90 Europe, £120 Rest of World
BACK ISSUES
For back issues call 01858 438 867
Back issues cost £5.99 each including p&p in the UK
£8.99 Europe, £9.99 Rest of World
ADDRESS
99 Gray‘s Inn Road, London, WC1X 8TY
Tel: 020 7071 3615, fax (ads): 020 7405 0262
WORLD LEADERS IN IT PUBLISHING
Lynn Wright
editor
This month’s cover illustration
is by TADO,
Digital
A
rts
Digital Arts delivers authoritative creative advice that directly impacts on you as a designer. Digital Arts covers design,
visual effects, video, interactive, 3D, and animation, and our tutorials are sourced from leading creative practitioners.
Digital Arts is the leading reviews magazine, and reviews more creative products than any other UK monthly magazine.
03
The world’s biggest creative design & technology magazine
contents
VISIT WWW.DIGITALARTSONLINE.CO.UK FOR ALL THE LATEST REVIEWS
in this issue
CLIENT SATISFACTION
Retaining clients is as much about making them happy as
what you create. We tell you how to keep them sweet
ESSENTIAL DESIGN BOOKS
Top books that every creative must own: from design
principles and typography to how not to lose your soul
A SPRINKLING OF STARDUST
How Double Negative’s CG work brought the epic world of
the graphic novel to the screen for the Hollywood movie
AARDMAN CHICKENS OUT
The animation house details how it created three mobile
phone-using CG cockerels for Kellogg’s latest campaign
ON THIS MONTH’S DIGITAL ARTS CD
MASTERCLASS
free tutorial videos
FINAL CUT STUDIO TRAINING
In-depth, high-resolution video tutorials
for Apple’s Final Cut Pro and Color from
the new Digital Media Training Series
50 hi-res stock photos
A full library of high-resolution images
from the Cadmium 120k+ collection
Synfig 2D animation suite
Be one of the first to get your hands on
the cartoon software with this full beta
Showcase
All episodes of the PS3-based
Heavenly
Sword
cartoon, plus the
BioShock
ad
Plus!
The latest demos, a Tetris plug-in for
InDesign, vector art, and Masterclass files
KILLER T-SHIRT DESIGNS BY
TRACING PHOTOS IN ILLUSTRATOR
From a simple shot to stunning final artwork
GIVE ICONS AND GRAPHICS
WEB 2.0 SPARKLE IN PHOTOSHOP
How to match the style of the next-gen Internet
04
at a glance
NEWS & PRODUCTS
The very latest creative news and products
STOCK
This month’s new stock media collections
PULSE
Creative inspiration, happenings and gadgets
SHOWCASE
Readers show off their stunning work
COVER FEATURE
STORM CHASING!
Unlock the potential of your creativity
LIENT SATISFACTION
Keep your clients happy with these tips
SPRINKLING OF STARDUST
Designing epic landscapes and a flying ship
AARDMAN CHICKENS OUT
Creating CG cockerels for Kellogg’s new ads
GUINNESS MUSIC MACHINE
The Mill animates the action in a pint
SSENTIAL DESIGN BOOKS
Top creative tomes you really must read
ILLER T-SHIRT DESIGN
Trace a photo to give your artwork depth
WEB 2.0 GRAPHICS
Recreate the sheen of the latest Web trend
EXT ANIMATION TIPS
Get the very best from type in motion
GRADING A MUSIC VIDEO
Make a low-budget promo look expensive
REVIEWS
PRODUCT REVIEWS
Our in-depth creative product testing
ROUP TEST
Six photo and artwork printers reviewed
Strata 3d[in]
Olympus E-510
Adobe Ultra CS3
Boris FX Continuum
Complete 5
Electric Rain Swift3D 5
Vertus Fluid Mask 3
Dell Precision M4300
Nik Software Dfine 2.0
GridIron Nucleo Pro 2
Samsung SyncMaster
OMPETITION
Win one of five Iomega REV drives!
BUYERS GUIDE
The last six months of reviews at-a-glance
CD PAGES
What’s on your free creative cover CD
BLOG
Readers’ letters and design musings
Digital
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Best Buy
305T
SMOOTH TEXT ANIMATION
TECHNIQUES AND TIPS FOR AE
Use and move type better in After Effects
TESTED: PRO
PHOTO PRINTERS
The best inkjet printers for
illustrators, photographers
and designers put head-to-
head to find the best for you
GRADING A MUSIC VIDEO
USING APPLE’S COLOR SUITE
Get to grips with Final Cut Studio’s new tool
05
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